It seems to be a box, opened and flattened. There are no pop-tarts inside.
The product description is:
Spiderman 2002 pop tarts smores 12 count family box vintage Kelloggs Breakfast. This box was on the shelf at the store and it was opened so it shows typical signs of use. It’s been preserved nicely since then. What you see is what you get. No returns. No international Hawaii or Alaska bidders please. Please check out my other cereal and breakfast items. New listings daily!

What you see is what you get, folks. What you see is what you get. And I will DEFINITELY be checking out his other cereal.
What do you think the Buy It Now (no shipping) price of "Spiderman 2002 pop tarts smores 12 count family box vintage Kelloggs Breakfast" is going for on Ebay? Remember to PM your answers.
Because 2002 is vintage now.